Alpine announces its motorsport strategy

Alpine Cars, the French sports speciality brand, is revising its development plan to support its growth strategy. Optimisation and prioritisation of projects is needed to ensure a sustainable future for the brand, and respond to the demands of customers, prospects and fans.

Since 2024, Alpine has expanded its product portfolio from one model to three. Alpine also announced recently triple-digit growth. Despite those positive results, the current challenges of the automotive industry have impacted the brand's initial plans. As a result, it has taken the decision to review its priorities and set actions in place for a sustainable future, including ending its engagement in the FIA World Endurance Championship beyond 2026, and focusing on the FIA Formula One World Championship.

“We have had to take hard decisions to protect the long-term ambitions of Alpine. On one side, the automotive industry - and particularly the EV market - are growing slower than expected. On the other side, to succeed for the long-term we must continue our ongoing investment into the Alpine product portfolio and Alpine brand. The result is we must take decisive actions to create a brand with a sustainable future.

As one team, everyone at Alpine must focus all our efforts on these challenges. In regard to motorsport, while we regret not being able to continue in the WEC after this season, focusing on Formula One offers us a unique platform from which we can grow brand awareness in line with our ambitions for product and market growth.

A winning spirit is part of the DNA of Alpine, across all parts of the business. Therefore, I am confident we will continue to fight until the very last second of the very last race that we are engaged in through 2026”, explained Philippe Krief, Chief Executive Officer of Alpine.

The Viry-Chatillon site – now called Alpine Tech – will continue to pursue its transformation, focusing on innovation for Renault Group and the Alpine brand. The transformation is based on the workforce's unique skills and existing high-end, high-tech equipment, and since January the company has sought partnerships with external businesses who can benefit from these.

As ever, the priority of the group and the brand remains the employees, and the brand will seek to retain talent and expertise, guiding employees with their development and career options.  An employment protection plan will support employees throughout the process, with options including another role within the group, benefitting from a dedicated training scheme, departing voluntarily or taking early retirement.

We have been working hard in defining the new structure and organisation of Alpine Tech. We have incredible talents at the Viry-Châtillon site, and we have worked carefully to ensure that the new set-up will allow us to fully focus on the innovative, cutting-edge expertise of our workforce and offer services for new projects and businesses. A busy year has already started with this new focus in mind, alongside running this final WEC season,” explains Axel Plasse, VP Alpine Tech.

The 2026 FIA Formula One season has started with the presentation of the new Alpine A526 on 23rd of January in Barcelona, followed by the testing days. The first Grand Prix will be taking place in Melbourne, Australia, on March 8.

The 2026 FIA World Endurance Championship season will be starting soon with the presentation of the livery and line ups of the Alpine A424s as well as the first race due on 28th of March in Qatar.

The Alpine brand is offering the iconic Alpine A110 sportscar, the Alpine A290 hot hatch, the Alpine A390 sport fastback in 25 markets, through a network of 170 Alpine stores, two Atelier Alpine and one experiential centre in Le Mans.