Who is behind Floyd, partner of Vanwall Racing Team?

11 Jan. 2023 • 15:33
Floyd is the title partner of Vanwall Racing Team in WEC. Do you know what Floyd is?
Photo : Floyd

The Vanwall Racing team, which has been awaited for a year, has finally been included in the World Endurance Championship entry list. The Austrian manufacturer does not come alone because the complete entity of the engagement in WEC is Floyd Vanwall Racing Team. Of course, this commitment will only be effective once the Vanwall Vandervell 680 is homologated. Jacques Villeneuve, Tom Dillmann and Esteban Guerrieri are confirmed to be in the car.


ByKolles, who was responsible for the technical support of the ENSO CLM P1/01 in the past, is still responsible for the technical support of the Hypercar prototype. For his return to the WEC in the main class, Colin Kolles does not come alone. Floyd, who was already involved in the virtual racing world with ByKolles, becomes the title partner in the real world.

Photo : Vanwall

"We are very pleased that the cooperation with Floyd is moving up a gear," said team boss Colin Kolles. "The title sponsorship is an affirmation of the bond between our two brands and a proof of the ambition of our joint project. What unites us is the desire to fight for victory at the highest level."


What is Floyd? The brand has absolutely nothing to do with motorsport and cars in general. Floyd was inspired by the early days of California skateboard culture and the iconic style of Venice Beach, California. So it's the travel items that you need to look at to understand what Floyd is all about. Floyd travel cases on wheels feature an authentic version of the polyurethane wheels that made skateboarding a triumph in the 1970s.


At the same time, two Bavarian teenagers spent their days skateboarding in the streets of their village. Bernd Georgi and Horst Kern pursued a life in the fashion world, both in South Africa and Hong Kong. In 1996 they founded their own company, producing high quality accessories and luggage for major brands around the world.


"The foundation of the Floyd Vanwall Racing Team is an important step for us", said Bernd Georgi, CEO of Floyd. "With Vanwall Racing Team we have found a partner who shares our goal of creating unique products of the highest quality without losing the Mojo. We look forward to the next exciting chapter of this partnership."






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